![]() On January 19, he uploaded a two-part TikTok video about Los Angeles’s oldest fast-food chains. ![]() Soon after, he began to develop and produce LA In a Minute, which early on featured Lovett reading LA news stories aloud. Lovett also noted that his younger relatives shared a key behavior: They got their news from TikTok. If he didn’t learn anything, he can’t watch tomorrow.” “But I told him that after watching something, he has to tell me what he learned. “Kids are addicted to screens and you can’t take screens away from kids,” says Lovett. He wanted to make sure his son could learn a few things about his home while watching something valuable on a screen. Though most TikTok creators dine at LA restaurants around town, Lovett’s videos lean toward educational. As a native Angeleno, he simply loves his city and wanted to capture its most resonant attractions on camera for a local audience. The LA In a Minute series didn’t start out focusing on restaurants. Recipes go viral, night markets become hot spots, line cooks become food stars, and local residents become unofficial historians for LA restaurants. While the app is hugely popular among Gen Z, the demographics skew far and wide with food being one of the most popular draws. The popular social media app will easily outpace Instagram, Snapchat, and Facebook’s initial growth while tripling its ad revenue in 2022. Last month, TikTok surpassed 1.5 billion users. Lovett reached out to Pioneer Chicken’s current owner - a second location remains in Bell Gardens - for more historical details to fold into his LA In a Minute episode, and concludes the April 24 video by looking into the camera and taking a bite of chicken with a loud crunch.įor the uninitiated, TikTok is a short-form video-sharing app where users create and share anywhere from 15-second to three-minute videos on almost any subject. We got there and all the nostalgia is running wild! We ordered the food, and everything - the crunch, color, and smell, that greasiness that moistened every bite - was still the same as I remember.” They hadn’t changed the decor with the bright orange and chuckwagon logo. “I saw that the fried chicken of my youth was still going, so we drove to Boyle Heights. “My dad used to take me to Pioneer Chicken as a kid,” says Lovett. And while he’s been publishing TikTok videos since January, the Pioneer Chicken segment felt particularly close to Lovett’s experience. ![]() So upon seeing the Boyle Heights store, he began plotting his next TikTok video for his Los Angeles restaurant series, LA In a Minute.Īs a San Fernando Valley resident, he had to chart the distance and time it would take to handle research, write a script, travel, and shoot a new video for his TikTok series, which focuses solely on Los Angeles with an emphasis on the history of Southland restaurants. Until then, Lovett had assumed the fried chicken chain of his childhood vanished a long time ago. As Evan Lovett casually scrolled through TikTok one afternoon, he saw a short video featuring a Boyle Heights location for the Los Angeles chain, Pioneer Chicken.
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